We like to keep things simple. Each of our products is designed to help you achieve business growth and establish trust in your market sector using a variety of proven methodologies and tactics. If you are not sure where to begin, just click here for a FREE evaluation.
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IT’S OUR PRINCIPLES THAT MATTER, NOT MERELY A TEMPLATE.
Our methodology simply works because it is adaptive to the nature of your business. Your work is unique, and it deserves to be treated as such.
"One size does not fit all:" Our products are designed to be customized according to our clients goals. Our first engagement is for us to learn about your business, your customers and what your marketing looks like today. We keep going back to discovery because we believe that you should always test, learn and improve in order to find better ways to serve and connect with your customers.
Where do you want to go? Defining an objective is not placing an endpoint, rather, it is placing a flag on your marketing journey. If we happen to get to the flag within the timeframe we committed ourselves to then we know we are on the right path and it's time to set a new objective.
The roadmap is a set of actions and tactics designed to work together to achieve our objective. The roadmap specifies the tools, platforms, and kills required. Each step on the roadmap has a specific timeframe.
It's time to put our research and planning in motion. During execution, we frequently review and tweak the tactics to ensure we are on the right path of achieving the objective.
You will introduce yourself with your name and will tell us about your problem.
We will reach out to you via your preferred method in order to schedule a personal call or a meeting.
We will ask you to answer a few questions, so we can be better prepared for our interaction.
You will get immediate access to The 5 Truths of Modern Marketing.
You will begin receiving our newsletter, which we send once to twice per month. You can unsubscribe at anytime, if you wish.
No promotions, no sales pitches. We trust that if you want our help, you will know where to find us.
We understand that you don’t have five years to see results. We also understand that you have a vision. Many marketers may sacrifice the long-term vision for a short-term payoff. We understand the importance of both.
We believe in giving back. We help many businesses and entrepreneurs navigate through the marketing challenges. If you invest your time in writing to us and asking us a specific question, then we promise to reply back to you with an answer. This is a metric we are proud to keep track on.
We’ve done and tried many strategies and tactics, using a large variety of tools. While every project and campaign is different, we have discovered the principles that generate the most success.
Almost every business wants more traffic. Most business owners believe that if more people would know about their products/services, their marketing problem will go away. Although this tactic may have worked in the past when marketing solely included advertising, toda’y it is no longer the case. Success in todays marketplace is driven by empathy and is centered around the customers and what they want. In the present world of infinite possibilities and choices, in order to succeed, businesses must be willing to do better.
This marketing problem infected almost all businesses, especially service providers. If your company offers a long list of services, then you are most likely suffering from this problem.
A marketing strategy is when your business commits to a specific long-term goal and has created a roadmap to achieving it.
If you feel that you try many tactics that seem to work for your competitors, just to get more sales, then you may be missing a marketing strategy. A carefully researched and crafted strategy gives you the freedom to focus on the things that matter to your business and to you personally.
Your marketing tactics are suppose to support your strategy. If you have a marketing strategy, but lately, something is not working as it was previously, then you may need to change your tactics. Improved or new marketing tactics results in more leads & conversions.
Is your business embracing or resisting technology? Are you investing time and research into finding ways of serving your customers better?
It's almost certain that there is another entrepreneur who is currently considering how to do what you do, just better. If you don't invest time in providing a better service to your customers, then you are putting your business and your employees at a great risk for loss.
This is one of the hardest marketing problems businesses face, but overcoming it may help you build a brand for the ages.
Experience is not service. Service is only one part of the entire experience.
A good company delivers to customers the feeling they hoped to get when making the purchase. A great company delivers the customer that same feeling, while also creating long-lasting positive memories by curating an entire experience. Subsequently, those memories evoke that feeling every time the customers tell their stories of making the purchase and experiencing the product/service.
Consider whether your company solves a problem, delivers a feeling or creates long-lasting memories.