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Words vs. Visuals: What’s More Important?
Where should you invest your money? Should you pay a top copywriter to write you a persuasive script, or should you hire a talented graphic designer who can illustrate your ideas in the form of pictures? I would argue that most business owners believe that words are superior to visuals. I say that because almost …
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How Much Should I Spend On Marketing?
There are a few simple ways to calculate how much you should spend on marketing, and I’m going to share with you how we do it for our own business today. First, the typical method is by researching what other businesses are doing. The average recommendation is that 7-8% of your gross revenue should be …